NET Webinar: Creating a Beverage Tourism Destination
The National Extension Tourism Network (NET) invites you to join this webinar presented by Kathy Kelley, Penn State Professor of Horticultural Marketing and Business Management, who will present on trends describing what tasting rooms and related alcoholic beverage venues can implement to attract visitors. Strategies include developing events based on national trend data, partnering with complementary businesses, and customizing experiences based on surveying visitors and loyalty program members.
